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Read the following facts and you will realise why
search engines are the most effective way to promote a website:
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85% of Internet users use search engines to find
what they are looking for online.
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Search Engine Positioning has continually been
ranked as the most effective means of promoting a website.
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7 out of the top 10 most highly trafficked sites
on the Internet are search engines.
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In February 2001, these top 7 search
engines had
nearly 300 million unique visitors.
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The table below demonstrates how Web marketers rated
the effectiveness of online marketing methods on a scale 1 to 5,
with 5 being the most effective.
| Search Engine Submissions |
3.35 |
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Discussion Forums |
2.83 |
| Solicited or Opt-In Email |
3.34 |
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Sponsorships |
2.61 |
| Offline Advertising |
3.04 |
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Newsgroups |
2.46 |
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Press Release
|
3.00 |
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Strategic Linking |
2.44 |
| Banner Advertising |
2.85 |
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Spam mail |
1.8 |
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